Branding is no doubt the core of any businesses success. Here are a few tips to help you get started with your branding strategy in 2019:
1. Know your audience
As with everything related to marketing and business in general, it all starts with your audience. Knowing what and who your business is all about makes it easier to create a strategy that effectively appeals to your target market.
Knowing your audience, however, does not stop at determining their demographic data (i.e., age, gender, educational and employment status, etc.); you also need to know your audience’s values and motivations at a deeper level. Start conversations with your target market by sending out surveys or conducting focus group discussions to build rapport and know them better.
2. Be authentic
In today’s increasingly digital and artificial world, it’s often hard to come by a brand that genuinely connects with their audience. Authenticity is important for brands in order to build meaningful relationships with customers, and this starts with establishing clear brand values that match with those of your audience’s.
It’s also important to ensure that your brand voice is consistent, from your marketing collateral, your web content, your social media channels, down to how your employees converse with customers both online and offline. Master a personable tone of voice, and ensure that you address every customer concern the best way possible.
3. Leverage the voice of the people
Consumers have become more resistant to advertising and would rather listen to recommendations from friends, family, and people they generally trust and identify with — and this includes social media influencers.
Influencers function both as an ambassador to your brand and as the voice of the people who are interested in your business. This is one of the main reasons why businesses should leverage social media influencers; influencer marketing not only expands your reach but also boosts brand recognition and engagement with your audience.
Leave it to the experts…
Clifftop Creative is a high-end creative agency based in Dundalk, Ireland with a non-traditional perspective. We provide all of the services that marketing consultants, advertising agencies, and branding agencies deliver under one roof – without silos or handoffs.
We will help you succeed online by offering you best in class digital marketing advice and services. Your success is our success. Our pricing model reflects this. We want to be part of your growing digital success story.
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