Feeling like your digital marketing needs a bit of a boost? With all the information out there, it can be hard to figure out which digital marketing tips are really effective, and which can afford to be ignored.
Below is 10 tips to help you boost your digital marketing presence…
1. Fill out your social profiles.
List all the details about your business, from contact information to your brand story to your branded hashtags, on your social platforms. You want visitors to know exactly who you are, what you do, how to reach you, what to expect when they do reach you.
2. Practice social listening.
Social listening, or tracking mentions of your brand name and other relevant keywords, conversations, and topics, is key to figuring out what your audience is interested in and the kind of content they want. By using a social listening tool like Sprout Social or Hootsuite, you’ll be able to develop content, social posts, and offerings that address your followers’ pain points.
3. Conduct an SEO audit (or hire an SEO firm to do one for you).
SEO audits are in-depth audits of your website that help you determine how to improve your website’s searchability and search rankings. They’re a great way to discover problems that are keeping you from ranking high on the page, as well as things that might be interfering with conversions.
4. Schedule time in your calendar to review your analytics.
Analytics are easy to overlook, especially if you’re not naturally a data person. Block time out in your calendar on a monthly basis to review your reports.
5. Create buyer personas.
Buyer personas are critical for developing content that appeals to the demographics you’re trying to reach. Give them images, names, ages, even background stories to make them more real, and therefore more effective.
6. Develop at least one influencer relationship.
Ideally, you’ll want to develop relationships with a few influencers, but start by reaching out to just one. Make sure he or she is a good fit for your brand, and remember that this is a relationship: you’ll need to support the influencer’s goals just like they support yours.
7. Create ungated content.
Ungated content, or content that anyone can access without an exchange of money, information, or anything else, will help you build your brand and boost your search rankings.
8. Create gated content.
Gated content is also important for your site. Gated content is content that requires visitors to give an email address, for example, to access. Whitepapers, reports, and other high-value content is a good fit for this format.
9. Create long-form content.
The highest-performing content on Google averages around 1,890 words. In general, aim for at least 1,000 words per blog post or article.
10. Repurpose your content.
Content you’ve already created offers a well of opportunity to draw on for social media posts, audio snippets, and more. Turn a blog post into an infographic, for example, or a webinar into a series of blog posts.
Leave it to the experts…
Clifftop Creative is a high-end creative agency based in Dundalk, Ireland with a non-traditional perspective. We provide all of the services that marketing consultants, advertising agencies, and branding agencies deliver under one roof – without silos or handoffs.
We will help you succeed online by offering you best in class digital marketing advice and services. Your success is our success. Our pricing model reflects this. We want to be part of your growing digital success story.
Email us today on: firstname.lastname@example.org