WHAT WE DO FOR YOU
WHAT WE DO
It’s easy to find a website design firm in Ireland, or anywhere, but harder to find one that takes a strategic approach to website design. We build websites that are purposeful and that leverage simplicity, design, and UX to deliver and enhance a brand’s strategy and customer experience.
We begin the website design process by gaining a full understanding of your goals: Is the website primarily an informational source to drive new business? A resource center to engage prospective and current customers? A place for transactions? We consider these questions – and many more – in the context of your brand strategy and customer experience in order to design a website or app that not only looks good but achieves your strategic goals.
Marketing has become digital marketing. But it can be difficult to stand out in an online marketplace that’s more crowded than ever.
We provide strategic support to help your brand break through. This starts with a deep understanding of your target audience – not just their demographics but where they spend their time and what kind of content catches their eyes – and ends with a highly detailed digital and social media strategy.
From social media to email marketing and beyond, we take a methodical process grounded in your brand strategy to help you not only speak to but engage your audiences where they’re spending all their time – online.
Believe it or not, marketing strategies are not always developed proactively, thoughtfully, and holistically.
Whether creating them from scratch or embellishing what you already have, we always look through the lens of the overall brand experience. And we build marketing plans that deliver that experience in a meaningful way, in multiple touchpoints, and through multiple channels. But the goal, of course, is that it feels like a singular brand to the target.
We are experts in helping brands reach the right consumer with the right message. We start by helping you define your marketing goals, including who you want to reach, your metrics, your timeline, and your budget. Through a rigorous process, we use this information to build a comprehensive and actionable marketing strategy.
When you write a query in a search engine like Google, yahoo, Bing and hit enter or click on search button you get a list of website results that enclose that query term. Users usually be likely to visit websites that are at the top of this list as they notice those to be more related to the query. If you have ever considered why some of these websites rank improved than the others then you must know that it is because of a great website marketing practice called Search Engine Optimization (SEO).
SEO is a method which helps search engines catch and rank your website higher than the millions of other websites in response to a search query. SEO helps you get visitors from search engines.
Our team analyzes the website nature and performance of each section of the Web pages and search engine’s procedure, as well as their communications. As being a purely logical method, we deal with the 5 most vital parts like SEO Friendly design, Technical issues in website and visibility in search engine, Unique content and target keywords.
At Clifftop Creative, we work with global brands to develop content that people really care about the things they value, think about and do. Creating value for our clients and their audiences, fuels customer engagement and loyalty and enables them to stand out from the crowd. In the age of disruptive advertising and content spam, we help you reduce the noise by designing, planning and executing bespoke branded content and strategies.
We don’t think of content marketing as selling. Instead, we believe that a real content strategy is about engaging with your audience to increase brand awareness, captivate customers and influence behaviour.
Whether you’re looking to build brand awareness, send quality website traffic, generate leads or drive sales, we tailor our process to meet your needs. This is how we work:
Firstly, we run an audit to determine your social landscape. We will look at your competitor’s activity – what’s working for them? Where do the opportunities lie? – alongside profiling your audience and determining how they behave.
This is used to develop our strategy. Posting on social media is a fairly easy task, but doing it well involves careful thought. We determine the optimal way to reach your audience including the what, when and where, so your fan base grows, engages and converts.
After this, we create and curate content for the job. We build and manage content calendars and creative campaigns to generate buzz around your brand, stating the concept, rationale and how to execute it to maximise effectiveness.
PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are many PPC platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into: paid search, shopping, display, remarketing, and YouTube.
We work closely with you clients to build highly targeted PPC campaigns to ensure the right demographics are been targeted & right platforms been utilised.
Graphic design can be used to refer to a whole swathe of disciplines: web design, print based design, infographics, layout and much more. Whatever it is that our graphic designers are tasked to create, we must first know the goal. We pride ourselves on our ability to link everything we do with clear business or organisational goals.
Whatever the task you can rest assured we will immerse ourselves in producing the very best possible designs. Using market leading tools such as Adobe’s Creative Cloud and Sketch, they will utilise all of their experience (and the wider team’s) to create something truly bespoke designs.
An organization’s brand strategy is a set of words and phrases that together formally articulate the core essence of your brand. It should be inclusive of your history and your future, your products and your services, your customers and your prospects, the attributes of your brand, your place in the marketplace, and, importantly, how you bring it all together uniquely.
In order to capture and articulate this all succinctly, we must dig in. Deeply and thoroughly. Internally and externally. The process can’t be avoided, and the effort can’t be minimized. At Clifftop Creative, we take this process as seriously as the brand demands because only this form of rigorous brand development will yield the most authentic brand strategy. And this is the only kind of brand strategy we deliver.
We’ll deliver all of the formal components of a brand strategy, including the value proposition, positioning statement, brand idea, and brand story.
Not everyone has the budget to get their message out via a multi-million dollar campaign. In fact, few do. For the rest of us, the key is to run smart advertising that gets in front of the right audience at the right time.
That’s why we take a strategic approach to advertising, spending as much time on the concept and message as we do on making sure it’s beautiful. And from concept to development, we ensure alignment with your team at each step.
We take an equally rigorous approach to media planning and campaign execution. Today’s consumers are busier and more distracted than ever, so thoughtful media planning is a crucial step to ensuring that your message is seen, heard, and absorbed by the right person.pound